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Sale of Viva Frida ? Brand, concept store and e-commerce established for over 16 years in Lausanne

Highlights

• More than 16 years of activity
• Recognized brand in Suisse romande
• Loyal and recurring clientele
• Proven business model
• Mature and high-performing digital ecosystem
• Profitable company (EBITDA: 12 to 15 %)
• Particularly attractive rent: CHF 1'641.- / month (charges included)
• Secure commercial lease until 2031
• Strategic location in the hypercentre of Lausanne

Viva Frida is an independent brand solidly established in the heart of Lausanne, offering an exclusive selection of jewelry, clothing, bags and accessories from carefully selected designers.

Thanks to its strong identity, its differentiating positioning and its loyal clientele, the brand has established itself as a reference for lifestyle shopping in Suisse romande, attracting both local and tourist clientele.

The company benefits from strong regional notoriety, a recurring clientele and an omnichannel model combining physical commerce and e-commerce.

The acquisition includes the company, the brand, the physical point of sale as well as its entire digital and marketing ecosystem.

SHOP

• Privileged situation in the sought-after Marterey district
• Particularly attractive rent for the city center: CHF 1'641.- per month (charges included)
• Secure commercial lease until 2031
• Commercial surface area of 64 m²
• Double corner window offering excellent visibility
• Back-shop and private WC
• Large storage space in the basement with high ceilings
• Outdoor parking space (extra)

BRAND, COMMUNITY & DIGITAL ECOSYSTEM
Beyond its retail activity, Viva Frida benefits from a high-performing digital infrastructure developed over the years.

The acquisition notably includes:

• Optimized Shopify e-commerce site (UX, SEO and performance)
• Domain name and web infrastructure
• Qualified customer database
• Klaviyo marketing CRM and automations
• Complete history of email marketing campaigns
• Meta Business Manager accounts (Facebook & Instagram)
• Advertising audiences built up over the years
• Meta Ads campaign history and performance data
• Engaged community on social networks
• Content library (photos, videos and visuals)
• Graphic charter and brand identity
• Structured and optimized product catalog
• Product sheets and SEO content
• Historical analytical data (Shopify, GA4, Meta)
• Marketing processes and automations
• Online reputation and customer reviews
• Network of suppliers and established business relationships

DEVELOPMENT POTENTIAL
The company still has many growth levers, notably through the development of e-commerce, the expansion of the clientele outside of Suisse romande, the optimization of digital marketing actions or the integration of new brands and collections.

AN IDEAL OPPORTUNITY FOR

• An entrepreneur wishing to take over a turnkey activity
• A brand or a creator wishing to combine a physical point of sale and a high-performing digital channel
• An investor wishing to develop an already recognized brand
• A retail player wishing to benefit immediately from an existing clientele, strong regional notoriety and a mature digital ecosystem

Support for the buyer possible during a transition period in order to ensure an optimal transfer of the activity.

Rare opportunity to acquire a recognized, profitable and immediately operational independent brand in one of the best locations in the center of Lausanne.

Complete presentation file, detailed financial information and sale price available upon request.